Channel Enablers expands into Europe and China

Channel Enablers, leading global channel consultancy, training and solutions company, has recently opened offices in the United Kingdom and China, and has announced partnerships with leading consulting and training companies A2Partner Consulting in France and Machwürth of Germany.

Channel Enablers’ client list contains many of the foremost high-tech vendors, including Cisco Systems, CA, EMC, HP, IBM, Nokia, Oracle, SAP, Symantec, Sun Microsystems and Veritas, as well as another 140 IT & T vendors.

Extended reach

The establishment of the new offices and partnerships now enables Channel Enablers to:

• extend its range of consulting and training services for its customers on a global basis;
• extend its reach into the European and Greater China markets.

Braham Shnider, President of Channel Enablers said, “Our company has grown significantly over the past five years as we have been able to assist many multi-national IT & T vendors with their channel operations. However, we have been under constant pressure to increase our channel consulting and training capabilities and bandwidth in Europe and China to meet the growing needs of our clients. As a result of these changes we now have offices in the U.S., Australia, China, Singapore and the U.K., and fully trained and accredited partners in France and Germany, giving us increased capacity and capability to deliver consistent value to our clients’ channels teams around the globe.”

Exciting times ahead

The person responsible for managing the growth and expansion of Channel Enablers’ consulting and training business in Europe, based out of the U.K. office, is Garry Boon who has over 18 years experience in technology companies and channels in the EMEA marketplace, and who has held executive roles in distribution, reseller and vendor organizations.

Boon said, “I am excited about the prospects of the expanding operations. Channel Enablers has a range of consulting services and training solutions that is not readily available in Europe, yet is often needed. We are now able to offer a full range of channel consulting and training services to our clients anywhere they want in Europe, or around the globe.”

Garry will be supported in his efforts by local Channel Enablers’ consultants as well as A2 Partner consulting in France and the Machwürth Team in Germany.

Sabine Allouchery, Director Associe of A2 Partner said, “I am very excited about Channel Enablers’ unique channel expertise and IP combined with our extensive local knowledge and experience of partner operations in France. There are many customers in France who are looking for proven partnering methodologies that drive incremental revenue, and we are excited by the opportunity.”

Managing Director of Machwürth Team, Hans Peter Machwürth, is equally excited by the partnering opportunity with Channel Enablers: “We are now able to offer a full range of channels consulting and training services in Germany. We are now the first German consultancy and training organization that can provide technology vendors with consultancy and training courses, planning methodologies and scorecards, and program development for their indirect channels.”

Shanghai office
With China’s ascendancy many Channel Enablers’ customers are requesting a local Mandarin speaking consulting and training presence. Shnider said: “With the opening of our Shanghai office we are able to offer the full range of our channels consulting and training services in China, which opens up many opportunities.”

Solomon Wang, who has 20 years experience working with Chinese and U.S. multi-national technology companies and who has held executive management positions with vendor, distribution and SI organizations, runs the local operation in China. Wang said, “For a number of years Channel Enablers has been assisting many high-tech vendors in China to grow their market share through partnering, and I look forward to contributing local knowledge and expertise to the Channel Enablers China team.”

About Channel Enablers
Channel Enablers is the leading global channel consultancy and training organization.

Channel Enablers provides multi-national IT & T vendors with channel consultancy and training courses, planning methodologies and scorecards, and program development for their indirect channels on a worldwide basis.

Company results from the changes

Channel enablers now:

• has offices in the United States, United Kingdom, China, Singapore, Australia, and affiliates in France and Germany
• employs 37 full time staff and consultants
• has completed over 700 successful channel consulting projects for clients
• has trained more than 6,500 channel managers in over 30 countries