Channel Enablers hires Gartner VP to lead Asian Consulting Practice
Channel Enablers continues to expand its worldwide capabilities with the addition of Neil McMurchy to the Asia Pacific operation. From 1999 Neil was Vice President for Gartner’s vendor consulting practice in Asia Pacific and Japan, managing the Gartner vendor consulting business in research and in sales.

At Gartner Neil provided consulting services to major global and regional IT vendors, with a focus on channel and go-to-market strategy and sales engagement processes to both SMB and enterprise markets. He has over 20 years IT & T industry experience in Asia, Europe and Australia with senior management channels and sales roles primarily in software and services vendors.

Experience plus diversity
Neil joined Channel Enablers to run the APAC consulting practice. Neil focuses on the processes of channel strategy, go-to-market strategy and sales engagement to both SMB and enterprise markets.

Some of the projects Neil has managed in his career indicate his diverse specialist areas and his experience.

They include:

• Development of a global partnering and alliance strategy and program for a global software vendor and a major network vendor in Asia.
• Analysis of market opportunities and subsequent channel strategy in data warehousing and business intelligence in Asia.
• Development of an Asian channel distribution strategy for an ERP vendor.
• Creation and execution of a successful plan for establishing an Australian software development centre for a U.S. software vendor.
• Development of a global service partner strategy for a U.S. software vendor and a partnership for development plan for a major U.S. services provider.
• Development of a channel and go-to-market strategy for a new U.S. software vendor in Asia.
• Evaluation of global partnering opportunities for an Indian software developer.
• Design and execution of a strategic partnering process for the European division of a hardware vendor.
• Development of a channel acquisition strategy and model for a U.S. vendor in Asia.