Channel Enablers acquires the TC Group to expand North American Operations

Foremost Asia Pacific channel consultancy, training and solutions company, Channel Enablers, has announced the acquisition of market leading U.S. channel advisory organization, Technology Channels Group. Based in the heart of Silicon Valley, Technology Channels Group provides channel strategy consulting services and skills training to leading high-tech business in the U.S. and Europe.

The acquisition merges these two operations, extending Channel Enablers’ range of services offered to clients, and extending the company’s reach into global markets with the ability to deliver global projects and solutions. As market leaders in channel consulting, the combined client list contains many of the top high-tech vendors including CA, EMC, HP, IBM, Nokia, Oracle, SAP, Symantec and Sun Microsystems, as well as over another 100 IT & T Vendors.

Technology Channels Group developed ChannelPRO™, one of the core channel planning methodologies used by Channel Enablers, and has collaborated with Channel Enablers numerous times over the past four years delivering global projects for clients.

Channel Enablers President, Braham Shnider said, “Our company has grown significantly over the past four years assisting many multi-national IT & T vendors with their APAC operations. In the APAC region indirect channels are often more important than direct channels and this often appears to be contrary to their US based parent company. Consequently, local indirect channel teams have been forced to go it alone with developing best practice programs. Our services have been able to help local operations improve their channel profitability and revenues.”

Technology Channels Group's Principal, Michael Dubrall, is excited by the opportunity the merged operations presents to the local US and global market. “Channel Enablers has a range of consulting services and training solutions that will extend our current client offerings. We are now able to offer a full range of consulting and training services to our clients anywhere around the globe.”

Channel Enabler the first globally
Channel Enablers is now the first global channel consultancy and training organization that can provide multi-national IT & T vendors with channel consultancy and training courses, planning methodologies and scorecards, and program development on a worldwide basis for their indirect channels.

Some facts about the company resulting from the acquisition:

• Channel Enablers now has offices in Dublin (Silicon Valley), Australia, Singapore, and an affiliate in London
• Employs 28 full time staff and consultants
• Has completed over 400 successful channel consulting projects for clients
• Has trained more than 4,500 channel managers in over 20 countries