Have you ever heard people complaining that the ‘channel adds no value!’? They may be right – or they may be wrong – but either way, if people are saying this, the future of your company’s channel success is under threat.

Who are the people questioning the value of the channel, and why, and what are the implications for your business? Join us in our upcoming webinar presentation where we’ll explore the results of fascinating research we conducted into the issues, implications, causes, and best practices related to channel value and alignment.

Any interested Vendor executive or partner manager can participate free of charge.

Are any of these issues present in your organization?

• A professional services group that your partners regard as their competitor?
• A direct sales force that doesn’t know how to work with the channel – and may even compete with your partners?
• Are your partners unable or unwilling to do the things you need them to do?
• Do your people feel they are doing all the work – and your partners just take orders?
• Do your customers complain about your partners?
• Are you losing share of your partners’ business focus?

How have you tried to fix these problems? Have you:

• Sent your sales people out to close Partner led deals - therefore increasing your sales operating costs?
• Reserved a long list of accounts for your direct sales people – so they don’t have to work with partners at all?
• Offered more training to partners – which they don’t take advantage of?
• Tried to confine partners to certain markets or accounts – but they don’t stay focused there?
• Threatened them with reduced margins or rebates – and find them switching to your competitors?
• Only worked with the partners that your sales people like?

Our channel experts will be available immediately following the presentation to take specific questions and share practical examples of what can be done to bring companies into alignment with their channel and increase the value partners generate for your customers, for your organization and for themselves.

Who should attend?

All Partnering Professionals (channel or alliance sales and marketing, business development managers, high-tech executives, and all interested parties) especially those responsible for the channel sales target in companies that sell both direct and indirect.  Bring your team and participate in an informed discussion of industry best practice! 

Upcoming Webinar dates:

APAC - Tuesday July 22nd: 11.00am AU EST / 9.00am SG.
USA - Tuesday July 22nd: 11.00am PST / 2.00pm EST.
EMEA - To Be Announced

Participation is FREE, but registration is required as space is limited. By registering to attend this Webinar you will automatically be registered for the Channel Enablers Partner Manager Alliance Program.