Channel Enablers’ unique Channels That Succeed workshop is specifically designed for high tech channel and alliance professionals who are interested in optimizing their multi-channel routes to market.
This one day workshop will equip channel professionals with proven frameworks and skills to help you evaluate, prioritize, and execute successful channels to market and partnering initiatives.
Learn how to improve your sales productivity and company profitability:
- choose the best channels to reach your customers
- enable partnerships to fast track results
- build and maintain successful partner programs
- identify, recruit and enable the right partners
- increase sales productivity of staff and partners
- develop your people and processes to build and manage successful partnerships
Channels That Succeed has received outstanding reviews from top technology suppliers to start-ups from all around the world, and has been delivered to more than 12,000 partnering professionals from more than 50 countries.
Who should attend?
- marketing, sales and channel executives, who want to increase their channel revenue, improve channel programs and increase market share.
- vendors contemplating a channel transition or establishing new channels of distribution.
Benefits of attending
Upon completion of the workshop, participants will be better equipped to improve sales productivity and company profitability by:
- choosing the best channels to reach your markets
- by improving the selection and screening of partners
- speeding up the enablement of your partnerships
- structuring your organization to operate more effectively
- better understanding your partners’ business imperatives, and how these may be influenced
- greater understanding of how to build and manage successful partnering relationships
- identifying the strengths and weaknesses of your channel and partnering program
How to register
Places are strictly limited to ensure quality, so act now to register your channel professionals. If you don’t agree that our Channels That Succeed workshop has been of real value - we will refund your money!
Or contact your local Channel Enablers office.
Workshop content
The Channels That Succeed workshop introduces Channel Enablers ChannelPRO™ methodology, a framework of industry best practices specifically developed to evaluate various channels to market, programs and strategies.
Content includes
- an understanding of the “economics” of different channel routes to market
- how channel requirements change over time
- target market selection and coverage
- understanding the contribution different channels make to the whole product solution throughout the end-user customer buying process
- how technology vendors and their partners work together to achieve customer satisfaction and competitiveness
- partner incentives, training and compensation models
- understanding what drives partner behavior and investment
- identifying and recruiting the best channels to reach your markets
- fast track the enablement of your partnerships
- structure your organization to partner more effectively
To keep the workshop interesting for all participants, a mixture of lecture, group and individual exercises will be included. Courseware and workshop booklets are provided.
What others have to say about Channel Enablers
"This is one event any IT vendor who is committed to a successful channels and alliances program must attend.”
Channels Executive, IBM
"Truly the best workshop I've ever attended. A must if you are looking to develop and increase productivity of your territory managers. Not only is the course innovative and well delivered, but the course material 'take-aways' allows you to implement what you've learned."
SMB Channel Manager, 3Com
"It was a fantastic workshop as I was able to use the partnering methodology and processes I learnt straight away.”
Channel Marketing Manager, Sun Microsystems
“Channel Enablers delivers the soup to nuts of partnering. A well proven methodology for gaining, retaining and growing your partner business.”
Channels Executive, Oracle Corporation
“The Channel Enablers program provides a solid framework to drive existing channels and identify high potential partners to rapidly expand market share, whilst lowering operating cost. Excellent program for any business leader involved with channels strategy.”
Regional Service Director, EMC Computer Systems
“I don’t know of any better channel education. Channel Enablers enables you to develop what’s best for your channel go to market strategy.”
Director, Channel Sales and Alliances, Altiris
“This training has made me realize that channeling is a different way of market/sales today. It’s not the same of how it used to be, especially in IT&T industry.”
Partner Sales Manager, Novell
“Thought provoking content with extremely effective delivery, could well change the way I approach my partner tomorrow.”
Channel Account Manager, Checkpoint
“'Fantastic concept' - very appropriate to our business. Definitely highlights what we are doing well and key areas to focus on. Would definitely recommend this course.”
Storage Business Manager, Westcon Group
“Channel Enablers provided deep insights on issues that are real, but I didn’t have a name for. Not only can I now categorize the situations, but I am now equipped with a handy strategy to resolve them.”
Channel Account Manager, Sophos
Workshop dates
Sydney - June 2nd, 2009
Singapore - June 2nd, 2009
London - June 2nd, 2009
Chicago - June 2nd, 2009
Santa Clara - June 3rd, 2009
Price
US$995, £669 , €750, SG$1495, A$1385 per person inclusive of all taxes*
- 10% discount for early bird bookings (bookings made and paid for three weeks prior to event)*
- 10% discount for second or subsequent attendees from the same company*
- Payment must be received prior to workshop to guarantee seat
* Maximum 10% discount per person. Prices are subject to change.
**The USA workshops are co-sponsored by:
Channel Services Group helps large technology companies drive revenue through their indirect sales channels by rapidly deploying marketing and sales teams combined with our hosted software solutions. Our solutions include Partner Recruitment, Partner Enablement, Demand Generation, Lead Management, Lead Distribution, Referral Management, Deal Registration and Retention Programs.
