Have you ever heard people complaining that the ‘channel adds no value!’? They may be right – or they may be wrong – but either way, if people are saying this, the future of your company’s channel success is under threat.

Channel Enablers' Breakfast Connection events provide a forum for discussing important partnering trends and activities. Any interested vendor executive or partner manager can participate free of charge by simply registering as a member of our Partner Manager Alliance Program.

Our next breakfast connection will explore the results of fascinating research we are conducting into the issues, implications, causes, and best practices related to channel value and alignment. Who are the people questioning the value of the channel, and why, and what are the implications for your business?

Do you have any of these problems?

• A professional services group that your partners regard as their competitor?
• A direct sales force that doesn’t know how to work with the channel – and may even compete with your partners?
• Are your partners unable or unwilling to do the things you need them to do?
• Are your people doing all the work – and your partners just taking orders?
• Do your customers complain about your partners?
• Are you losing share of your partners’ business focus?

 How have you tried to fix these problems? Have you:

• Sent your sales people out to close Partner led deals - therefore increasing your sales operating costs?
• Offered more training to partners – which they don’t take advantage of?
• Tried to confine partners to certain markets or accounts – but they don’t stay focused there?
• Threatened them with reduced margins or rebates – and find them switching to your competitors?
• Only bothered working with the partners that your sales people like?

Join many of your industry peers at our first Breakfast Connection Briefing for 2008 “The Channel adds no value” to talk about what can be done to bring companies into alignment with their channel and increase the value partners generate for your customers, for vendors and for themselves.

We’ll present the results of the research we recently conducted in this area and talk about what the worlds best vendors are doing to address the critical issues it has revealed.

 

Who should attend?

All Partnering Professionals (channel or alliance sales and marketing, business development managers, high-tech executives, and all interested parties) especially those responsible for the channel sales target in companies that sell both direct and indirect.  Bring your team and participate in an informed discussion of the latest industry trends!

Upcoming Breakfast Connection dates and locations are:

lease select the Breakfast Connection briefing you wish to attend.

Singapore, June 5th 2008 - Registrations at 8.30am for a 9.00am start.
London, July 1st 2008 - Registrations at 8.30am for a 9.00am start.

Participation is FREE, but registration is required as space is limited. By registering to attend this Breakfast Connection briefing you will automatically be registered for the Channel Enablers Partner Manager Alliance Program.